There’s been lots of reaction to Tiger Wood’s apology on Friday. While many people felt his performance was slightly wooden, it was an apology made on his terms. Woods’ management pointed out that he wouldn’t be taking any questions from the media and carefully controlled the event itself, which wouldn’t have endeared himself to the press in the first place.
The timing of the announcement, however, appears to have been the poorest decision of the PR exercise. The press conference coincided with the Accenture Match Play Championship in Arizona; Accenture were one of Woods’ sponsors who choose to end their association with the sports star in light of the ongoing revelations about Woods’ private life.
This opened him up to criticism that he was trying to take some of the limelight away from the competition, something which Ernie Els, a fellow golf professional, was quick to criticise him for. “It’s selfish. I feel sorry for the sponsor (Accenture). Mondays are a good day to make statements, not Friday. This takes a lot away from the golf tournament.”
All apologies are judged by their sincerity. While his press conference performance was wooden and some aspects such as the embrace with his mother could be construed as staged, in a country such as the US where body language coaches are a dime a dozen, Woods deserves the privacy to make amends for his transgressions in private.
When he returns to the golf course however, Woods is likely to see that some of his fellow professionals will have found his conduct on the handling of the scandal wanting and it could be a cloud that hangs over him for the rest of his career as a result.
When times are down, start looking up toward the Lord. He's ready to bail you out of the mess your life's in, if you'll trust in Him. Tiger Woods asked everybody in the world for forgiveness except the one person who can actually forgive him --The Lord. For those of you who didn’t know, Tiger is a Buddhist.
Still on the subject of that dreaded M word, (marriage) some of my friends are facing difficulties accepting the realities of life in general and matrimony in particular. It can be tough when you don’t share the same value system in your outlook and practice.
On a lighter note, the single and fancy free can and should take the advice given freely below. It can change your life.
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