Nando's worldwide is always known for their cheeky adverts. These guys have made word play into an art form.
I personally spend hours scouring Youtube for Nando's ads as a pick-me-up during a boring day at work.
Nando's Malaysia has always been rather sedate with their ads, no doubt due to sensitivity of the country's morals and rules.
However, this did not stop Nando's from taking a sly dig at the KFC fiasco at iCity recently,. where a kitchen hand assaulted a customer.
Smack dab in the centre of Bukit Bintang, at the cross roads of the four busiest streets in Kuala Lumpur, a huge billboard screams "Di sini ada banyak ayam".
Transliterated into English, it seems to innocently announce that "there is plenty of chicken here".
Until one translates that into the national language Bahasa Malaysia and realizes that "ayam" is an euphemism for "prostitute".
The irony here is that Bukit BIntang was (or for that matter still is) the nation's best venue for lonely men sourcing for paid sex, hence the sly tone of ad.
To add salt to the wound, KFC ventured on a double whammy with this newspaper ad:
I would love to hear your comments on this chicken war, dear reader.